Uncommon is a premium contemporary womenswear store that champions slow fashion, unique designs and clever craftsmanship. We are a small, independent boutique, locally owned and operated. Step into our Tannery based boutique in Christchurch East and you’ll find racks brimming with colour and unique pieces that have been carefully handpicked by us. Additional to our boutique we also dispatch orders from our online store all over New Zealand and abroad daily.

Uncommon’s guiding principle is to provide clothing for vibrant women, who equally appreciate classic details and taking a risk. We blend timeless fashion with unique pieces we believe women will love and treasure in their wardrobes for years to come. Rather than being driven by trends, we strive to provide pieces with an innate sense of style that stand the test of time.

We are committed to our social responsibility to minimise the impacts of fashion on the environment, and have carefully curated a selection of brands who share the common philosophies of ethical and sustainable practises. Additionally, our packaging is minimal and designed to reduce the amount of waste that goes to landfill. We ship our pieces to you in a 100% home and commercially compostable mailbag made from bio plastic.

We also aim to provide a considered collection of high quality pieces guided by the philosophy that “less is more”. When it comes to preserving the planet, we know quality counts. Our customers can feel confident that the environment will benefit from their investment in quality fashion. Not only that but investing in clothing you love is no problem when it continues to look fabulous wear after wear and wash after wash.